Business Ethics

Monday, October 10, 2005

Burger King and the “Enormous Omelette Sandwich”

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BURGER KING, Britain’s second-biggest fast food chain, has snubbed the government’s attempts to reduce levels of salt, fat and sugar in food to make it healthier.
It has pulled out of a joint initiative between the food industry and the Food Standards Agency (FSA) to reformulate fast foods to make them less unhealthy. The chain will instead concentrate on making its burgers and other products as “tasty” as it can — a decision that will mean no further cuts in salt, fat or sugar.

Rather than promoting healthy foods, the company is considering selling the “Enormous Omelette Sandwich”, a product recently launched in America. It offers 740 calories and 4.9 grams of salt comprising two slices of cheese, two eggs, three strips of bacon and a sausage patty on a bun.


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